What was the first Pokémon card? The Story of CoroCoro Pikachu
A single Pokémon card can today be worth millions – but the most valuable superlative doesn't belong to the card that actually came first. The first real Pokémon TCG card is significantly older, much more unknown, and has a history just as odd as any price record: a couple of glossy cards that children once literally had to peel out of a cartoon magazine.
This is the story of the Pikachu and Jigglypuff cards from CoroCoro Comic, October 1996.
What was the first Pokémon TCG card?
The answer depends on how one defines "card". Three different answers circulate, and all three are true in their own way:
First Pokémon collectible cards sold: Bandai Carddass, released in late September 1996 – sold from vending machines for 20 yen each. However, they had no game value: no HP, no attacks, no rulebook. The images were taken directly from the Pokémon Red/Green games, and the cards functioned more as stickers or souvenirs than as playing cards.
First Pokémon TCG cards: the glossy Pikachu and Jigglypuff cards in CoroCoro Comic, published October 15, 1996. These had complete game statistics – energy types, HP, attacks, retreat – just like any other card game card.
First complete Pokémon TCG set: the Japanese Base Set (officially called "Expansion Pack"), which launched five days later, on October 20, 1996.
So when someone asks "what was the first Pokémon card?" the most accurate answer depends on what the person means. Bandai Carddass came first as collectible cards, while the CoroCoro cards' Pikachu and Jigglypuff were the first publicly distributed cards for the actual Pokémon Trading Card Game.
It's also worth mentioning: incorrect information that Topsun cards were from 1995 still circulates widely. The year 1995 printed on Topsun cards is the Pokémon brand's copyright year, not the cards' release year. Topsun didn't even sign its license agreement until 1997, and the cards hit store shelves in March of that year – almost half a year after the TCG game had already launched. PSA itself updated its labeling from "1995" to "1997" in March 2024 to reflect this. A detailed review of the timeline can be found in Bank TCG's guide to the earliest Japanese Pokémon cards.
CoroCoro Comic Issue 223
CoroCoro Comic was (and still is) one of Japan's most popular manga and children's magazines, published by Shogakukan. In the 90s, the magazine had an enormous circulation and often served as a launch platform for new Nintendo products aimed at children – Pokémon was no exception.
In the November 1996 issue, number 223, a detachable, glossy card sheet was included as an insert. It is this issue that collectors today refer to when talking about "CoroCoro 223" – and which makes a preserved, complete copy of that very magazine a coveted collector's item in itself, with or without the cards remaining.
Pikachu and Jigglypuff, 1996
On October 15, 1996 – five days before the Base Set launched in Japan – CoroCoro issue 223 contained a two-card glossy insert sheet. One card depicted Pikachu standing in grass, the other Jigglypuff. Both cards were unnumbered special promos: they were not part of any set, not sold in stores, and could only be obtained by children who happened to buy that particular magazine issue.
Unlike the Carddass cards, these were full-fledged game cards with energy type, HP, attacks, and retreat cost – identically constructed to the cards in the upcoming Base Set. They were intended as a preview to build hype for the launch the following week, but by a sheer chronological coincidence, they became the first Pokémon TCG cards ever to reach the public.
Why were the cards stuck in the magazine?
This is the detail that makes these cards difficult to find in good condition today. Just like with several later CoroCoro inserts (and the so-called "Vending Machine" cards in 1998, which were distributed on sheets of three cards sold for 100 yen and had to be torn apart by hand), the Pikachu and Jigglypuff cards were glued to a print sheet inside the magazine. Children who wanted the cards as playable items had to physically peel or cut them out of the page.
The consequence, 30 years later, is twofold:
Most circulating copies have some form of edge damage, adhesive residue, or surface damage from the peeling – making highly graded copies extremely rare.
A complete, never-peeled copy of the magazine (with the cards still attached) is in itself a rarer and more valuable collectible than the loose cards, as it proves that no one ever attempted to remove them.
This creates a paradox unusual in card collecting: the more "intact" the magazine is, the more valuable it is as a whole – but the moment one removes the cards to grade them separately, the value of the remaining, now incomplete, magazine significantly decreases.
The incorrect illustrator name
In addition to the peeling problem, the original 1996 card has a print detail that makes it extra interesting for collectors: an incorrect illustrator credit.
In the bottom right corner of the very first Pikachu card, it reads "Illus. Ken Sugimori" – but Sugimori, who is the art director for the entire Pokémon franchise and designed most of the original 151 Pokémon, actually did not paint this image himself. The real artist was Keiji Kinebuchi.
The error was discovered and corrected relatively quickly. This means there are three distinguishable versions of the card:
Original, October 1996 (glossy): incorrectly credits "Ken Sugimori". This is the genuine first print.
Reprint, November 30, 1996 (matte): correctly credits "Keiji Kinebuchi", distributed in a booklet roughly titled "Learn How to Play Pokémon Cards Easily".
Reprint, September 15, 1998 (glossy): also correctly credits "Keiji Kinebuchi", sent out to 2,000 winners in a contest via CoroCoro.
The most important identification detail for collectors is therefore the name in the illustrator field – not just the finish (glossy or matte), as both the original and the 1998 reprint are glossy. A card lacking the "Sugimori" credit is, regardless of how genuine it otherwise appears, not the first print.
Why is a PSA 10 so hard to get?
PSA (Professional Sports Authenticator) grades cards on a scale of 1–10, where 10 ("Gem Mint") requires virtually perfect corners, edges, centering, and surface condition. For the original CoroCoro Pikachu card, achieving that grade has proven extremely difficult.
The reason lies in the production method: the cards were glued to a paper sheet, sandwiched between hundreds of pages in a magazine for almost 30 years, before they could even be submitted for grading. That combination of adhesive residue, pressure from surrounding pages, and the physical stress of being peeled off means that even fundamentally good copies rarely meet the strictest grading standards for surface condition and edges.
According to information from collectors who have followed PSA's population reports, over 1,400 copies of the glossy Pikachu card have been graded – without a confirmed original from 1996 achieving a grade of 10. This makes the card unusual even among early Pokémon promos. However, this information should be read with some caution, as population reports can change and there is a known discussion about mislabeled reprints.
A side note worth including: there is a discussion among collectors that some cards sold or listed as "PSA 10 CoroCoro Pikachu" may in fact be mislabeled copies of the 1998 reprint rather than the genuine 1996 original. This is another reason why the illustrator credit is the crucial detail for authenticity assessment – not just the grading number on the slab.
Do you want to understand how centering, edges, corners, and surface affect a card's grade? Read our guide to grading collectible cards.
What are the cards worth?
Here it is important to distinguish between documented sales and hypothetical estimates, as very little public sales data exists for top-graded copies of the 1996 CoroCoro Pikachu.
What can be said with greater certainty:
The price varies greatly depending on whether it is the 1996 original or a later reprint.
Condition, centering, adhesive residue, surface damage, and grading are very important.
A complete CoroCoro 223 with the card sheet still attached is a different collectible than two loose cards and should not be valued in the same way.
The market is limited. Individual listings show what sellers are asking, while completed sales show what buyers have actually paid.
It is therefore inappropriate to state a general value without first identifying the correct print version and checking current sales. Anyone wishing to estimate the value should compare several verified sales and not rely on a single advertised price. Also read our guide on how to value collectible cards.
What is speculation, not established market value: Since no PSA 10 of the 1996 Pikachu demonstrably exists, there is no actual sales price to point to for that grade. The estimates of several million dollars that have circulated in connection with the hunt for such a copy are speculative valuations by collectors and commentators – not an established market price. If a copy is ever actually graded PSA 10, the price will effectively be set only at an actual sale or auction, not before then.
The difference between CoroCoro Pikachu and Pikachu Illustrator
This is perhaps the most important distinction to make correctly, as the two cards are often confused in headlines and searches:
Comparison
CoroCoro Pikachu
Pikachu Illustrator
Year
1996
1997–1998
Origin
Insert in CoroCoro Comic No. 223
Prize in illustration contests organized by CoroCoro
Type of card
Pokémon card (playable)
Trainer card, not a playable Pokémon card
Artist
Keiji Kinebuchi, incorrectly credited as Ken Sugimori on the original
Atsuko Nishida
Number of known copies
Exact number unknown
Approximately 41
Highest PSA grade
No confirmed PSA 10 of the original
One confirmed PSA 10
Record sale
No comparable documented top sale
$16,492,000, February 2026
Pikachu Illustrator is often called the hobby's "holy grail" and is the card that sold for $16.49 million in February 2026. Guinness World Records confirmed the sale as the most expensive public auction of a collectible card. The buyer was venture capitalist A.J. Scaramucci. It is therefore not the same card as the CoroCoro Pikachu from 1996, although both have connections to the same magazine and the same era.
Confusing the two in a headline ("the first Pikachu card that sold for $16 million") is therefore factually incorrect – they are two separate cards with different backgrounds, functions, and collectible values.
Current: Renewed interest through a high-profile hunt
Interest in the 1996 CoroCoro card has increased during the summer of 2026, ever since collector and YouTuber Logan Paul – whose Pikachu Illustrator set an auction record in February – publicly launched a hunt to be the first to get an original CoroCoro Pikachu graded to PSA 10. According to his own account, he has purchased several copies of CoroCoro 223 as well as rare pre-production sheets and personally attempted to remove cards for grading. The two cards from a previous attempt received PSA 2 and PSA 5 respectively.
Regardless of how one views the hunt, it shows why the card's history is so special: the collector must choose between preserving a rare sheet intact or removing the card and hoping for a high grade. A failed attempt can both damage the card and reduce the value of the original collectible.
How to protect older and valuable Pokémon cards
Older cards are particularly susceptible to scratches, moisture, sunlight, and damaged corners. Start with a soft card sleeve and supplement with a toploader, semi-rigid holder, or magnetic card holder if needed. Never store the card loosely and do not attempt to clean an older surface with liquid.
See our range of card protectors and storage for collectible cards. If you have a collection but are unsure which cards might be valuable, you can also read more on our page for selling Pokémon cards.
Frequently Asked Questions
What was the very first Pokémon card?
If referring to the first card with full game value, the answer is the glossy Pikachu and Jigglypuff cards from CoroCoro Comic issue 223, released October 15, 1996. Bandai Carddass cards came a few weeks earlier but lacked game functionality.
Are CoroCoro Pikachu and Pikachu Illustrator the same card?
No. CoroCoro Pikachu is a Pokémon card from 1996, while Pikachu Illustrator is a trainer card from 1997–1998 that was distributed to winners in illustration contests. It is Pikachu Illustrator, not CoroCoro Pikachu, that has sold for $16.49 million.
Why is CoroCoro Pikachu in PSA 10 so hard to find?
The card was glued to a sheet inside a magazine. The physical stress of removing it, combined with pressure, glue, and wear from the surrounding pages, makes a perfect copy very difficult to find. Among the graded cards, there are also later reprints that may be mislabeled, making identification particularly important.
What is a CoroCoro Pikachu card worth today?
The value depends on the print version, condition, grade, and current demand. Check completed sales of the same version in comparable condition. Since no confirmed PSA 10 of the original from 1996 has been sold, there is no established market price for that grade – estimates of millions are speculative.
How do you identify a genuine 1996 CoroCoro Pikachu?
The crucial detail is the illustrator text: the original from October 1996 incorrectly credits "Ken Sugimori". Later reprints (November 1996 and September 1998) correctly credit "Keiji Kinebuchi". Since both the original and the 1998 reprint are glossy, simply looking at the surface is not enough.
Sources
Logan Paul, X/Twitter post about the CoroCoro hunt: https://x.com/LoganPaul/status/2080672783881719873
Bank TCG, "The First Pokémon Cards Ever Made: 1996 CoroCoro Promos" (in-depth background on CoroCoro cards, illustrator error, and Topsun/Carddass history): https://www.banktcg.com/blog/early-japanese-pokemon-cards-guide
TCG Drop Radar, checklist of all CoroCoro promo cards 1996–2001: https://tcgdropradar.com/japanese/corocoro-promos/
CNN, on the auction and the final sum of $16.49 million: https://www.cnn.com/2026/02/16/americas/pokemon-card-logan-paul-record-auction-intl-hnk
Guinness World Records, confirmation of the record: https://www.guinnessworldrecords.com/news/2026/2/logan-pauls-rare-pokemon-card-becomes-most-expensive-ever-sold-in-record-setting-auction
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